Tamara Leisure Experiences announces plans to expand its hotel portfolio from nine to 40 properties by 2030, introducing India’s first faith-intelligent hospitality brand amid a strategic shift towards asset-light growth and spiritual tourism.
Tamara Leisure Experiences is preparing a sharp expansion in Indian hospitality, with plans to spend about ₹600 crore over the next five years as it builds out a portfolio that it says will grow from nine operating properties to 40 hotels by 2030. The company is pairing that push with a new faith-focused brand, positioning spiritual travel as a central pillar of its next phase of growth.
The Bengaluru-based group is aiming for a more balanced business mix as it expands, with Business Standard reporting that it wants to reach a 50:50 split between asset-light and asset-heavy models. That strategy is expected to include about 600 additional rooms across eight projects, with particular emphasis on scaling Lilac, Tamara’s midscale brand, which the company believes can capture strong demand in the segment.
LiveMint reported that Tamara is leaning more heavily on an asset-light approach to move beyond its southern base, with investments estimated at ₹480 crore to ₹540 crore in some of its planned projects. Chief executive Samir MC has framed the expansion as disciplined rather than aggressive, with a focus on management and franchising rather than relying solely on owned developments.
A major part of that plan is Raé by Tamara, which the company has described as India’s first faith-intelligent hospitality brand. According to The Economic Times, the concept is intended to serve pilgrims and other faith-based travellers with a more organised, experience-led stay at religious destinations, reflecting the wider shift in India’s spiritual tourism market from basic volume to higher-value travel experiences.
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