Echovane secures $1 million to accelerate AI-driven market research automation

Echovane secures $1 million funding to enhance its AI-driven research platform, aiming to revolutionise how businesses turn customer evidence into rapid, structured decisions across sectors.

Echovane has raised $1 million to push its bid to make market research faster, more structured and less dependent on manual coordination, as businesses across sectors look for quicker ways to turn customer evidence into decisions.

The funding round was co-led by Titan Capital and Neon Fund, and the company said it will use the money to strengthen its AI-agent infrastructure, expand multimodal research tools and build a wider participant network. Echovane was founded by Smriti Gupta, Vipul Nair and Himadri Roy, who studied at the Indian Institute of Technology and previously held roles at companies including Amazon, Stripe, Gojek and Razorpay.

The startup is positioning itself as a full-service research provider rather than a software vendor. According to the company, clients bring the business question and its AI agents handle recruitment, screening, fieldwork, analysis and delivery. That model is intended to cut down the handovers that often slow complex studies, particularly when projects involve interviews, surveys, observations and work across several countries.

The company says its approach is already being used by large groups including P&G, Haleon and Kantar. Kantar itself has been investing heavily in AI across its analytics and concept-testing work, with one of its services able to test up to 100 concepts in as little as 24 hours. That wider industry trend suggests Echovane is entering a market where speed, scale and automation are becoming increasingly important.

Echovane’s pitch also leans on research quality. The company says weak screening and fraudulent respondents can undermine studies before analysis even begins, while its system is designed to verify participants and keep findings traceable back to the original interview or survey response. It is also building what it calls a global participant network to reach niche or hard-to-find audiences, a capability that could matter for travel, hospitality and consumer brands working across multiple markets.

Early customers have pointed to the time savings. Haleon’s Zee Alcasid said the service helped simplify multi-market research by handling language and audience differences, while Trustly chief product officer Adam D’Arcy said one product research process fell from about a month to two days. Those examples support Echovane’s broader claim that AI can do more than speed up individual tasks: it can compress the entire research workflow.

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