PayMe India marks its 10th anniversary with a focus on expanding financial health tools, innovative credit education, and strengthening its position as a leading digital lending ecosystem across India, with plans for international expansion.
PayMe India is marking its 10th Foundation Day with a story that mirrors the wider rise of digital lending in India: a company that began in 2016 as a lending service provider and has since built a broader fintech platform around credit access, software and customer-facing tools. The business says it was founded on the idea that borrowing should be quick, transparent and built for digital-first users, and it now describes itself as an integrated ecosystem spanning its brand, ScaleUp Financial Services, Credit Assist and Huey Tech. Company information says PayMe was established in 2016 with seed capital of $2 million and was later named among the top 30 emerging fintech start-ups by Inc42.
According to PayMe’s own materials, the group’s lending activity is now supported by ScaleUp Financial Services, an RBI-registered non-banking financial company founded in 2018, while Huey Tech develops the platform’s software and AI tools. The company says it has disbursed more than ₹2,100 crore in loans since inception and served millions of customers across India. What started with personal loans has expanded into products including loan against property and, more recently, Credit Assist, an app aimed at helping users understand and improve their credit health.
Mahesh Shukla, the chief executive and co-founder, said the company’s early aim was to make credit work for ordinary Indians. “Ten years ago, we set out to make credit work for the everyday Indian, not the other way around,” he said. “This milestone belongs to the millions of customers who trusted us, and to the teams across PayMe, ScaleUp, and Huey Tech who built the technology that makes financial access effortless. As we enter our next decade, our focus is clear: to move from helping people borrow to helping people build lasting financial health.”
That next phase is being framed around credit education as much as lending. PayMe says Credit Assist is designed for adults 18 and over, including first-time borrowers and existing customers, and offers real-time credit insights, personalised recommendations, AI-guided support and instant loan eligibility checks. The platform includes video guidance tailored to user behaviour, an AI chatbot called Cleo, an agentic credit manager that monitors risk and a dashboard for bills, utilities and assets. It is available on Android and iOS and is due to expand beyond India later. The company is also preparing a startup pitching and investment programme for founders in Uttar Pradesh, with a tentative launch in November 2026 and a $1 million fund pool.
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