The YES Vibez account offers cashback on debit card and UPI spending, lifestyle discounts, wellness perks and a fixed-deposit-backed credit card.
YES Bank has launched a new savings account aimed at young customers, pitching it as a package that mixes routine banking with entertainment, wellness and credit-building features. The bank said the YES Vibez account is designed for India’s Gen Z cohort, which it put at nearly 407 million people, citing the United Nations’ World Population Prospects 2024. Rather than focusing only on deposits and payments, the product is built around the spending patterns and digital habits of younger customers, with perks attached to debit card use, UPI payments and lifestyle purchases.
The account offers cashback of up to Rs 12,000 on debit card spending and rewards of up to Rs 3,000 on merchant UPI transactions, alongside discounts on movies and dining. According to the bank’s announcement, debit cards will be offered across several tiers so the product can appeal both to mass-market customers and to more affluent users. Two variants stand out: the Reflection Debit Card, which lets customers personalise the card with their own display picture, and the HealthFit Debit Card, which adds wellness benefits such as gym access, health checks and pharmacy-linked offers.
YES Bank is also using the launch to push a credit-building angle. Customers can get a credit card backed by a fixed deposit, with the first year free, a structure that may appeal to young adults who are starting to build a credit history but want to keep borrowing disciplined. Dheeraj Sanghi, country head for retail liabilities, fee and business banking, said in the bank’s statement that customer centricity and technology-led innovation remain central to its strategy. He added that the product was created to make young customers’ banking “easier, smoother, and richer” while helping them build responsible financial habits early in their careers.
Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.
