The Bengaluru fintech has appointed the former Rupifi and Jupiter HR leader as it expands from credit card payments and rewards into lending, UPI and AI-powered financial services.
CheQ has named Rupal Rajal as head of human resources as the Bengaluru fintech widens its push into consumer credit, payments and AI-driven financial services. The appointment, announced on 26 October, brings in an HR leader with more than 14 years of experience across fintech, technology, artificial intelligence, software-as-a-service, consulting and fast-moving consumer goods. At CheQ, Rajal will oversee people strategy, including leadership development, talent planning and workforce design, as the company moves beyond its original focus on credit card bill payments and rewards.
The startup, which began as a platform for managing credit card payments and earning rewards, now spans credit health monitoring, utility payments, lending and UPI transactions. It has also launched Wisor, its AI-based credit support product, alongside offerings such as CheQ Insta Cash, CheQ Wallet and the CheQ AU Credit Card. As the business broadens, the company faces the challenge of scaling management structures without losing the speed and flexibility of a startup. Founder and chief executive Aditya Soni said that as CheQ builds a wider credit ecosystem, people, leadership and culture are becoming more important. Rajal said businesses at different stages of growth need strong people practices, empowered leadership and a culture of ownership to become durable organisations.
Rajal joins CheQ after senior HR roles at Rupifi and Jupiter, where she worked in the fintech sector, and after leading India human resources at Findem while contributing to global people initiatives. Earlier in her career, she held positions at Kerry and Accenture, giving her experience across different company sizes and operating models. CheQ has not disclosed any hiring targets or structural changes alongside the appointment, but the move points to a stronger focus on organisational capability as the company expands across multiple financial services lines.
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