Consumers focus on discretionary spending amid rising food waste app interest

A household tracking weekly expenses highlights a shift towards mindful spending and curiosity-driven purchases, amid a broader interest in apps like Too Good To Go that aim to reduce food waste with varying user experiences.

The week’s spending log was less about austerity than attention. With large bills already looming and Christmas shopping still ahead, the writer said the aim was to keep a closer eye on variable spending such as food, treats and small impulse buys, while leaving fixed costs like utilities, insurance and taxes out of the picture. It was a practical attempt to understand where discretionary money is going and, if needed, to shift priorities before the end of the year.

That approach included a small dose of novelty. The writer spent $16 on a novelty cruise shirt after spotting one while out with family, describing it as neither a necessity nor a major desire, but part of the appeal of the joke-driven cruise culture enjoyed by relatives. There was also a $3.99 order from Too Good To Go, the surplus-food app that lets customers buy discounted “surprise bags” from cafés, bakeries and shops. The writer said the purchase satisfied curiosity, but would not be repeated, even though the lunch proved useful enough and the sweets were frozen for later. App-store reviews of Too Good To Go generally praise the idea of reducing food waste and finding good value, though some users report availability problems and occasional order issues.

The midweek was quieter. On the husband’s birthday, the writer stayed at home and avoided social plans, spending time in the back yard with the dogs and speaking to both daughters, who were also having a difficult day. There were no other calls or messages. Even so, family plans were already set for the following days, with a son due for dinner and a lunch arranged with the writer’s mother-in-law.

The week’s larger outlay came on Tuesday, when a grocery trip for lasagne ingredients, fresh food and pet supplies came to $72. The writer said the shopping also included a couple of greeting cards and a gift bag from Dollar Tree, while an attempted free Diet Coke was not successful because of an app problem. Taken together, the entries suggest a household trying to stay aware of non-essential spending without pretending to eliminate it entirely. Reviews of Too Good To Go elsewhere reflect the same tension between value and unpredictability: many users like the concept, but quality, stock and customer service can vary widely.

Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.