Crocs embarks on a decade-long digital overhaul with Infosys to unify global operations

Crocs has entered a 10-year partnership with Infosys to revamp its core technology infrastructure across international markets, aiming to streamline processes, enhance data utilisation, and adapt swiftly to consumer trends and rising costs.

Infosys has signed a 10-year agreement with Crocs to rebuild the footwear group’s core technology and business systems across its global operations, in a move the companies say is aimed at simplifying processes, improving data use and supporting longer-term growth. Crocs said the work will span its retail footprint and is intended to help the business respond more quickly to shifts in consumer demand and rising operating costs.

At the centre of the programme is a wider overhaul rather than a narrow software replacement. According to the companies, the project is designed to reduce fragmentation between markets, bring together information that is often scattered across large international groups and create a more standardised operating model. Crocs said it wants a more resilient digital base that can give managers better access to timely information for planning and decision-making.

The agreement also reflects a broader pattern in retail and consumer goods, where companies are reworking older systems to cope with supply chain complexity, tighter margins and the growing overlap between store and online operations. Infosys has made similar long-term commitments elsewhere, including IT transformation work with Caterpillar and modernisation projects for Leviton and Epicor, while its case studies also point to cost savings from legacy system upgrades in sectors such as logistics and insurance.

Tom Britt, Crocs’ chief information officer, said the company was looking for a partner that could combine industry knowledge with innovation and operational discipline. Karmesh Vaswani, Infosys’ executive vice-president and global head of consumer, retail and logistics, described the retail sector as being at an inflection point and said the company’s AI-first approach would be used to support performance gains across Crocs’ international business.

Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.