Jiraaf transitions from a broad alternative-investment platform to specialise in regulated fixed-income securities, providing retail investors with access to corporate bonds, government securities, and securitised debt amidst evolving Indian investment landscapes.
Jiraaf has shifted sharply from its earlier identity as a broad alternative-investment marketplace into a more focused fixed-income platform. Launched in 2021 by Saurav Ghosh and Vineet Agrawal, it now concentrates on securities such as listed corporate bonds, government securities, Treasury Bills and securitised debt instruments, with the aim of giving retail investors access to products that sit outside conventional bank deposits and equity markets. According to Jiraaf’s own material, the platform is built around regulated fixed-income investments and the holdings sit in the investor’s demat account rather than with the company itself. The platform says users must be Indian citizens over 18 with an active demat account and valid KYC documents.
Its core offer is listed corporate bonds, which Jiraaf says are traded on the NSE and BSE and regulated by SEBI. The company describes these as debt securities used by issuers to fund expansion, working capital or refinancing, with typical tenures of 12 to 36 months and indicative internal rates of return of about 8% to 14%. Jiraaf’s FAQ says the bonds it carries are typically rated between BBB- and AAA by agencies including ICRA, CRISIL, CARE Ratings and India Ratings, though investors still face issuer-specific credit risk and should review the rating, maturity and security before buying.
Jiraaf also lists fixed deposits from banks and non-banking financial companies, along with Treasury Bills and securitised debt instruments, or SDIs. The company says T-Bills are short-term government securities issued in 91-day, 182-day and 364-day maturities, while SDIs pool cash flows from assets such as loan receivables or invoice receivables and usually run for 12 to 36 months. Jiraaf presents SDIs as a way to diversify income exposure, with indicative returns of roughly 8% to 15%, but also acknowledges that outcomes depend on the performance of the underlying asset pool.
The platform’s selling point is accessibility as much as yield. Its app listings say investments can start from ₹1,000 and some tenures begin at 6 months, while the company also provides educational tools including blogs, newsletters, webinars and calculators. Yet the disclaimer is clear that fixed returns are not guaranteed, and that credit, market and default risks remain. That makes Jiraaf less a promise of assured income than a gateway into a more complex part of India’s fixed-income market, where the appeal lies in choice and structure, not certainty.
Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.
