New TRAI rules will require operators to offer 30-day prepaid plans and voice-and-SMS-only options, potentially cutting customers’ annual recharges from 13 to 12.
India’s telecom regulator has moved to curb one of the most persistent irritants for prepaid mobile users: the 28-day recharge cycle. According to reporting on the new rules, the Telecom Regulatory Authority of India now requires operators to offer prepaid plans with 30-day validity, a change that should bring monthly top-ups into line with the calendar and reduce the annual number of recharges from 13 to 12. The same framework also creates room for voice-and-SMS-only options for customers who do not need mobile data.
The change has been welcomed by Raghav Chadha, a Rajya Sabha member who said he had raised the matter in Parliament earlier this year after hearing complaints from users about limited and inflexible recharge options. In comments carried by The Times of India, Chadha said the issue was especially unfair because plans sold as monthly products often expired after only 28 days. His argument was that consumers should not have to pay for an extra recharge simply because the billing period was shorter than a normal month.
For many prepaid customers, the practical effect could be modest but meaningful. A 30-day cycle should make it easier to plan household budgets and should reduce the confusion that comes from plans expiring before the same date in the following month. The introduction of voice-and-SMS-only packs is also significant for older users, basic handset owners and lower-income customers who mainly make calls and send texts, since they will no longer be pushed into data bundles they may not use.
Industry reporting suggests the regulator is also pressing operators to widen the range of these tariff vouchers across different validity periods, with the new rules due to take effect on October 21. Airtel has already introduced shorter voice-and-SMS-only packs, according to The Week, while Reliance Jio and Vodafone Idea have yet to roll out similar sub-monthly options. The broader message from the new framework is clear: prepaid users should have more choice, and recharge plans should better match how people actually use their phones.
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