Hyderabad-based PaisaOne launches a nationwide digital marketplace uniting over 30 lenders to streamline access to credit for Indian borrowers, addressing a significant gap in formal lending for salaried and self-employed individuals.
PaisaOne has launched a nationwide marketplace aimed at matching Indian borrowers with more than 30 banks, non-banking finance companies and fintech lenders through a single digital application, as the Hyderabad-based firm expands beyond its home market. The platform says it is designed to help salaried and self-employed customers compare personal loans, business loans, credit cards, insurance and mutual funds without having to repeat the same paperwork across multiple lenders.
The company’s pitch comes at a time when India’s payments infrastructure has advanced much faster than formal credit access. Deloitte has estimated that 89% of adults in India hold a financial account and the Unified Payments Interface processes more than 20 billion transactions a month, yet only 15% of Indian adults use formal credit, well below the global average of 24%. Labour data cited by the company also shows that salaried workers account for just 23.6% of the workforce, while 56.2% are self-employed, a group that often struggles to fit conventional underwriting models.
PaisaOne says its model is intended to address that mismatch by allowing applicants to submit one profile and receive personalised offers from partner lenders side by side. On its website, the company says it works with more than 50 banks, NBFCs and fintechs, is ISO/IEC 27001:2022 certified and claims compliance with Reserve Bank of India rules. Its personal-loan page says rates start at 9.60% a year, loan sizes can reach ₹1 crore and collateral is not required. The firm also says it has a presence in more than 500 cities and offers support in 12 regional languages.
The broader market the company is targeting remains underpenetrated. TransUnion CIBIL and SIDBI’s MSME Pulse Report, released in July 2026, said only 14% of micro, small and medium enterprises access formal credit, leaving a financing gap of about ₹25 lakh crore. The same report said 41% of India’s 8.7 crore registered MSMEs have ever used formal credit. PaisaOne is positioning itself as a distribution layer for that unmet demand, saying the aim is to make borrowing and related financial products easier to compare, though final approval, pricing and terms still sit with the partner lenders.
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