India’s consumer complaints highlight persistent issues in e-commerce sector despite rapid growth

India’s consumer watchdog reports Flipkart as the platform with the highest complaints in 2025, signalling ongoing challenges in online retail despite sector expansion.

India’s consumer watchdog has said Flipkart drew the highest number of complaints among major e-commerce platforms in 2025, with about 133,000 grievances, as officials stepped up pressure on online retailers over refunds, delivery failures and faulty products. The figures, highlighted by the government, point to the scale of friction in digital shopping at a time when online commerce continues to expand rapidly. Flipkart was followed by Myntra, Netmeds, Jio, Blinkit, Naaptol, VLE Bazaar and Nykaa, according to the data.

The Central Consumer Protection Authority has imposed penalties of about ₹1,12,01,500 on 47 e-commerce platforms, the government said. It also said the National Consumer Helpline facilitated refunds of more than ₹91 crore between April 25, 2025 and June 30, 2026, with more than ₹63 crore linked to e-commerce complaints. Officials said the helpline resolved more than 1.47 lakh refund-related complaints before they reached litigation, allowing consumers to recover money without going to court.

Non-delivery of goods was the biggest source of complaints, with 79,818 cases logged in 2025. Other common grievances included incorrect deliveries, refusal to replace items or issue refunds, defective or damaged products, non-refund of payments already made, service deficiencies, counterfeit goods and unauthorised debits. The complaint mix suggests that the most persistent disputes in online retail are still basic transactional ones rather than niche service issues.

The scale of the figures also mirrors broader criticism of some e-commerce and marketplace brands. Public review sites cited in related reports show poor customer ratings for firms including VLE Bazaar and Nykaa, with complaints centring on delivery delays, damaged or wrong items and slow refunds. Taken together, the government data and consumer feedback indicate that regulators are still having to devote significant attention to a sector whose convenience continues to be offset by repeated disputes over trust and redress.

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