Stanley Lifestyles expands its Bengaluru footprint with three new stores and plans a restructured brand to emphasise luxury home solutions, as it navigates supply chain challenges and residential market shifts.
Stanley Lifestyles has widened its Bengaluru presence with three new stores even as it works through a softer first quarter and a reshaped retail strategy that aims to make each outlet more productive. The company said the latest openings include two Sofas & More by Stanley stores and one Hilker India outlet, while four older locations were shut during the period, reflecting a deliberate shift towards better catchments and formats.
At the same time, executives said revenue for the June quarter fell because of disruptions in the Middle East that hampered freight movement and delayed invoicing in the business-to-business arm. Retail conversion was also held back by slower handovers in residential projects, which pushed demand further out even though footfall remained healthy. Management said the order book stood at Rs68 crore at the end of June, up from Rs62 crore in March, and expressed confidence that logistics bottlenecks will ease.
The company is also moving towards a new brand structure that would position Stanley more clearly as a home-solution business rather than just a furniture label. Under the plan, the six largest metros , including Bengaluru, Mumbai, Delhi and Chennai , would each have one large Stanley Superlative Living store focused on the premium-to-luxury segment, while existing Stanley Boutique stores in those cities would be converted to Sofas & More. The first such flagship is due to open in Hyderabad within weeks, according to management.
Executives said the store network is being actively pruned and relocated to follow residential growth rather than simply expanded for the sake of numbers. One relocated outlet is already generating about 2.5 times more business than its previous site, the company said, underscoring the value of moving closer to new housing stock. Stanley also said it is checking proposed locations more closely with local authorities to reduce the risk of future disruptions from metro works or road changes.
The broader growth case rests on a business that still has room to scale. Stanley said factory utilisation is running at 68%-70%, with scope to double revenues with limited extra machinery if the plant is reconfigured. The company said pre-Ind AS gross margins are around 56%-60% and EBITDA margins are 11%-13%, while stores typically turn EBITDA positive within 6-12 months and recover investment in 24-36 months. It also disclosed that an internal controls review uncovered fraudulent activity by the company secretary, with an investigation under way and further updates promised once it is complete.
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