Himadri Speciality Chemicals is charting an ambitious path to transform Birla Tyres into a ₹3,000 crore business by FY30, emphasising higher-margin products, expanding its range, and targeting rapidly growing EV and SUV segments through strategic exports and diversified offerings.
Himadri Speciality Chemicals is pushing Birla Tyres far beyond a simple revival story, setting out a plan to turn the brand into a ₹3,000 crore business by FY30 through a wider product mix, stronger exports and a heavier tilt towards faster-growing categories such as electric vehicle and SUV tyres. According to the company’s investor presentation for the quarter ended June 30, 2026, the strategy is designed to move the tyre unit from restart mode into a phase of scale, margin improvement and broader market relevance.
At the centre of the plan is a much larger portfolio. The company intends to add about 400 stock keeping units across agriculture, commercial vehicle, truck and bus, and newer categories, while also entering the passenger car radial segment, or PCR, with a clear focus on EV and SUV demand. Himadri chairman and chief executive Anurag Choudhary told ANI that the business has shifted from restarting operations to building scale, with modernisation and a revised product mix now taking priority. He also said production is being moved away from truck and bus tyres and towards higher-margin off-the-road products used in agricultural and industrial applications.
That repositioning matters because the tyre business is being rebuilt after insolvency resolution, not simply restored to previous levels. Autocar Pro reported that Himadri’s wider roadmap through FY28 includes ramping up Birla Tyres across off-highway, commercial vehicle and passenger car radial segments, alongside growth in its speciality carbon black and battery materials businesses. The company’s annual report also points to a phased rollout of radial capacity aligned with EV and SUV demand, plus a wider export push to reduce reliance on any single geography.
Early signs suggest the brand is beginning to regain traction. In the first quarter of the current financial year, Birla Tyres advanced the recommissioning of its plant, organisation integration and commercial operations, according to the presentation cited by ANI. The company said it now works with 49 distributors, including 40 in India and nine overseas, supported by more than 1,000 dealers, while new agricultural tyre sizes have been launched under the AGRILEAP T40, AGRIPLUS and AGRIWIN ranges. The company also says utilisation at its Balasore plant is improving and that it is close to double-digit market share in select geographies. Birla Tyres reported revenue of ₹187 crore in FY26, underscoring how steep the climb to ₹3,000 crore remains, but also showing how aggressively Himadri is trying to rebuild the business around premium products, distribution depth and exports.
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