Bengaluru-based fintech super.money plans to make its splitStore initiative a key revenue driver by December, blending shopping, lending and payments into a unified product as it seeks to disrupt traditional buy now, pay later models in India.
Super.money is betting that shopping, lending and payments can be woven into one product, and it wants that experiment to become a meaningful part of the business by the end of the year. The Bengaluru-based fintech, backed by Flipkart, is rolling out splitStore to its base of 15 million to 20 million monthly active users and expects the e-commerce offering to generate 20% of revenue by December, chief executive Prakash Sikaria told Business Standard.
The platform is being positioned as a full-stack commerce feature rather than a simple checkout tool. It will offer products across mobiles, fashion, electronics and beauty, while financing at the point of sale is expected to come through partnerships with four or five lenders this year. According to the company, the model is designed to give customers zero-interest, zero-fee instalments while also allowing super.money to earn affiliate commissions on sales, which it says can help cover interest costs and support lending partners serving new-to-credit borrowers.
In a statement, super.money said splitStore is intended to avoid what it sees as the distortions of conventional buy now, pay later products, with no revolving line to overdraw, no hidden fees and no late-fee profit motive. Sikaria told Business Standard that the company believes India’s affordability gap cannot be solved through small merchant discount rates alone and needs a deeper mix of commerce, lending and payments. He described the offering as a closed-loop BNPL product, with a one-third down payment taken upfront to reduce risk, especially in lower-ticket categories such as fashion.
For now, part of the catalogue will come through direct brand partnerships, while the rest will rely on Flipkart’s catalogue and delivery infrastructure. Super.money says the feature will initially lean on Flipkart as a large aggregator, but it eventually aims to open the platform to multiple brands and other marketplaces. The company expects many existing users to try splitStore and sees it as a route to attract new customers as well.
The move follows super.money’s February 2025 acquisition of checkout financing platform BharatX, which it said would help it push credit-led shopping for direct-to-consumer and e-commerce brands. Super.money, founded in 2023, also operates a mobile payments app with UPI, credit card, fixed deposit and personal loan products. Caplight says the company was valued at $1.2 billion as of July 7, 2026.
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