Global brand services group Propelis is ramping up its India strategy, leveraging its merger to tap into the country’s fast-growing consumer market with a unified creative and packaging offering tailored to local needs.
Propelis is sharpening its India strategy as the global brand services group looks to tap one of the region’s fastest-growing consumer markets and simplify how brands move products from concept to shelf. The company, formed through the merger of SGK and SGS & Co, said India is becoming a central part of its wider south-east Asia expansion because of the scale of its retail and fast-moving consumer goods sectors and the pressure on brands to launch quickly and stay locally relevant.
The group was created in a merger announced in January 2025 that valued the combined business at about $900 million enterprise value. After completion in May 2025, Propelis said it had more than 10,000 staff in more than 30 countries, close to $1 billion in annual sales and more than 2,000 clients worldwide. In India, it is building on SGX’s packaging production and artwork operations while adding Marks’ creative services and integrated delivery model to give clients a broader service offering across strategy, creative work, packaging and execution.
Its timing reflects the size and complexity of India’s consumer market. Industry research from IMARC Group values the country’s fast-moving consumer goods market at $287.91 billion in 2025 and projects growth to $1.15 trillion by 2034. The India Brand Equity Foundation says the market generated revenue of Rs. 25 lakh crore, or $289.1 billion, in 2025 and expects it to nearly triple to $642.87 billion by 2030. Both reports point to urbanisation, rising incomes, e-commerce and shifting consumer behaviour as major growth drivers.
Propelis said that backdrop is creating demand for a more joined-up approach to creative, packaging, content and local market execution. In India, packaging work now includes regulatory compliance, pricing, nutrition information, language variants, print production and traceability, all of which can involve different teams and systems. The company argues that bringing creative, localisation, content production and workflow technology into one operating model can reduce delays and inconsistencies while improving control over launch activity.
Kathryn Sloane, executive managing director for Asia-Pacific, the Middle East and Africa at Marks, said India’s consumer market is among the region’s most dynamic, with brands having to manage portfolio complexity, multiple retail channels and changing expectations. Sean Silveira, who has been named client director at Marks, said a packaging refresh in India can involve multiple languages, regulatory demands, printers, retailers and e-commerce platforms before it reaches shoppers. Propelis says it is also moving into healthcare, digital, electronics and quick-service restaurants while deepening existing ties with clients including PepsiCo India, Royal Canin India and Nestlé India.
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