FirstCry’s latest quarterly results show a significant reduction in net losses despite continued expenditure, with sales growth and international expansion indicating a positive trajectory for the children’s retail giant.
FirstCry’s quarterly loss narrowed sharply in the June period even as spending continued to rise, according to Inc42. The kidswear retailer reported a net loss of ₹44 crore, down 35% from ₹66.5 crore a year earlier and 9% lower than the previous quarter. Operating revenue rose 13% year on year to ₹2,106.2 crore, although it slipped 3% from the March quarter, while total income reached ₹2,153.1 crore after other income of ₹48.9 crore. Total expenses, excluding depreciation and amortisation, climbed 12% from a year earlier to ₹2,046.6 crore.
The figures sit alongside separate reports on Brainbees Solutions, FirstCry’s parent company, which described a consolidated loss of ₹46 crore to ₹66.5 crore for the same quarter depending on the measure cited by different publications. Moneycontrol and The Economic Times both said the business posted double-digit revenue growth and turned free cash flow positive, signalling that the company is continuing to move towards tighter financial discipline even as it expands. The Economic Times also reported that the board approved an additional investment of ₹19.96 crore in GlobalBees, one of FirstCry’s subsidiaries.
The growth was supported by stronger customer activity. Medianama reported that FirstCry’s India multi-channel business delivered 6% growth in total orders to 9.5 million and 14% growth in unique transacting customers to 10.3 million. Its international business, which operates in Saudi Arabia and the UAE, recorded 13% revenue growth to ₹207.3 crore, pointing to steady demand beyond the domestic market.
Taken together, the results show a company that is still loss-making but is narrowing deficits while scaling sales and improving cash generation. That fits a broader trend visible in earlier quarters as well: Moneycontrol reported that Brainbees had already cut its Q1 FY25 loss to ₹76 crore on revenue of ₹1,652 crore, while the latest reports suggest further progress through FY26. The company’s challenge now is to keep growth intact without allowing costs to outrun revenue again.
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