Plum introduces a comprehensive risk management platform to help Indian companies navigate the rising complexities of AI-related threats, amid a surge in adoption and awareness of potential liabilities.
Plum has widened its business insurance offer as Indian companies race to adopt artificial intelligence and struggle to understand the risks that come with it. The insurtech company says queries about AI-related cover have risen 45% over the past six months, a sign that businesses are looking for protection but often lack clarity over what is actually covered.
The new platform is pitched as a full-stack risk management suite rather than a narrow insurance product. Plum says it is designed to help firms identify exposure, shape cover around their actual operations, monitor policy gaps and compliance in real time and respond more effectively when incidents occur. The company argues that AI risk now reaches beyond classic cyber threats into hallucinations, automation errors and faulty outputs that can affect customers, decisions and product performance.
That concern comes against a backdrop of rapid adoption. Deloitte’s State of AI in the Enterprise 2026 found that 40% of Indian organisations are already using AI at significant or full scale, ahead of the global average, with deployment concentrated in product development, operations and customer-facing workflows. Plum says those use cases can turn even small failures into material business losses, with possible claims falling across liability classes such as errors and omissions, indemnity, directors’ and officers’ liability and general liability.
Abhishek Poddar, Plum’s co-founder and chief executive, said the problem is less about access to insurance than understanding. He said companies are adopting AI quickly while their approach to protection has not kept pace, adding that resilience will increasingly depend on how well businesses understand risk across every touchpoint, including the products they build. Saurabh Arora, co-founder and chief technology officer, said failures in AI systems can be difficult to spot because they often appear in outputs, decisions and customer interactions rather than as obvious incidents.
The launch also reflects a broader shift in Plum’s strategy. The company has been expanding beyond employee health benefits and corporate insurance, including a move into personal insurance announced earlier this year and a ₹200 crore commitment to its healthcare business in July. Plum also raised $20 million in March 2026, a round that valued it at $125 million, according to Livemint. The latest push suggests the company now wants to position itself not just as an insurance intermediary but as a risk partner for businesses navigating AI, cyber and operational exposure.
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