ChargeAfter teams up with BYLD Finance to introduce a new consumer financing platform for equipment retailers, broadening its reach beyond traditional commercial finance with a focus on omnichannel sales and flexible lending options, starting with Stitch It International.
ChargeAfter said it has been chosen by BYLD Finance to support a new consumer point-of-sale lending programme for equipment retailers, extending the lender’s business beyond its traditional commercial-finance base. The embedded lending platform says its system is built to connect shoppers, merchants and financial institutions through a single application, with multi-lender matching designed to widen approval rates and support omnichannel sales.
According to the announcement, the first retailer to use the new offering is Stitch It International, a sewing and embroidery equipment seller. The programme is aimed at merchants that sell higher-ticket products such as sewing, embroidery and screen-printing machines and accessories, with consumer financing available at ecommerce checkout and in-store use due to follow. ChargeAfter’s own product materials say its platform is intended to make financing available both online and in physical shops.
Travis McMinn, chief executive of BYLD Finance, said the move into consumer lending marks a major step for the company and that ChargeAfter gives it the flexibility to scale with merchant demand. Meidad Sharon, ChargeAfter’s founder and chief executive, said financing providers are increasingly using the platform to reach new markets and expand their lending options. ChargeAfter’s documentation says the system supports a range of products, including instalment loans, revolving credit and buy now, pay later arrangements, while also offering post-sale management tools and lender connectivity.
The partnership also highlights how specialist lenders are trying to package consumer credit as a sales tool for niche retailers that have traditionally relied on standard commercial funding. ChargeAfter says its model is designed to streamline the financing process, improve conversion at checkout and give merchants more control over the lending experience through a white-label framework. BYLD said it aims to make business funding more accessible, and the new retail-facing programme appears to be its latest attempt to broaden that mission.
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