Bajaj Life introduces Magnum Fortune Plus III, a market-linked plan targeting long-term investors with enhanced loyalty rewards

Bajaj Life unveils Magnum Fortune Plus III, a long-term, market-linked insurance plan with loyalty benefits, appealing to disciplined investors willing to accept market exposure and lock-in periods.

Bajaj Life Magnum Fortune Plus III is a unit-linked life insurance plan that blends market exposure with cover for the policyholder, positioning itself as both a savings product and a protection policy. Bajaj Life says the plan is a non-participating individual life savings insurance plan, which means returns depend on the performance of the chosen funds rather than any bonus declared by the insurer. The product is aimed at long-term investors who are comfortable with market risk and willing to stay invested through the full policy term.

The plan allows entry from age 0 to 65, with maturity between ages 18 and 75. Policy terms are available for 10, 15, 20, 25 or 30 years, while the premium payment term can run for 5 to 25 years depending on the chosen tenure. Minimum premiums start at ₹48,000 a year, ₹24,000 half-yearly, ₹12,000 quarterly or ₹4,000 monthly. Bajaj Life offers 29 funds across equity, debt, asset allocation, index and liquid categories, alongside three portfolio strategies: investor selectable, target asset allocation and automatic transfer.

Several features are designed to reward persistence. According to Ditto’s review, loyalty additions begin after the 10th policy year and continue until maturity, while a maturity booster and family benefit may also apply at the end of the term if the policyholder meets eligibility conditions. The company also refunds mortality charges at maturity through the return of mortality charges feature, provided the policy stays in force and premiums are paid on time. The death benefit is structured to pay the higher of the sum assured or fund value, subject to a minimum of 105% of premiums received. Bajaj Life’s own product page also highlights unlimited free fund switches and tax benefits under prevailing law.

The appeal, however, comes with trade-offs. The plan has a mandatory 5-year lock-in, charges that can weigh on returns and no loan facility against the policy. Ditto notes that premium allocation charges range from 2% to 4%, policy administration charges are levied monthly and fund management charges vary by fund type. If the fund value falls below one annual premium after the first three years, the policy may be foreclosed under the stated terms. That makes the product more suitable for disciplined, long-horizon investors than for anyone seeking flexible access to their money. For many buyers, a simpler combination of term insurance and mutual funds may still offer higher cover, lower costs and greater transparency.

Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.