Vikram Subburaj, CEO of Giottus, highlights how the design of crypto platforms influences trader behaviour, urging for features that encourage prudent decision-making amid India’s growing digital asset market.
Vikram Subburaj has drawn a sharp distinction between two kinds of cryptocurrency exchanges, arguing that platform design can shape whether traders act with discipline or drift into impulsive behaviour. In a recent LinkedIn post, the Giottus chief used a “utility versus casino” analogy to describe the split between users who want a straightforward place to buy, sell and hold digital assets, and those drawn to rapid trading, constant market movement and the thrill of speculation.
Subburaj said exchanges that are built mainly for the more frenetic crowd can become “an engine for noise”, while platforms that ignore active traders risk misunderstanding a meaningful part of the market they serve. Giottus, which was founded in Chennai in 2017 by Subburaj and Arjun Vijay, has previously positioned itself as a platform aimed at both beginners and more experienced users, offering spot trading, limit orders and technical analysis tools, according to company descriptions and industry profiles.
His remarks land in a market where crypto exchanges are multiplying and users often face losses without much guidance on how to respond. In India, that matters because frequent trading can raise costs and increase the likelihood of mistakes, especially when traders try to win back earlier losses. Subburaj argued that features such as risk warnings, fee disclosures and the order in which information is shown before a trade can either slow users down or push them towards snap decisions.
The broader philosophy is consistent with Subburaj’s past comments on making crypto easier to use without turning it into a purely speculative game. Business Today reported in 2023 that Giottus was adding features such as simple buy-and-sell tools, systematic investment plans and themed baskets to make investing more accessible. He has also described the arrival of large traditional financial firms into crypto as a sign that the sector is gaining legitimacy, while acknowledging that areas such as decentralised finance still face regulatory and security challenges, according to earlier interviews.
For Indian traders, the practical lesson is not simply to choose the fastest platform, but to look for one that communicates costs, risks and trade details clearly. Subburaj’s argument is that an exchange should not exist just to make trading easier; it should help users make better decisions, especially when emotions are running high after a loss. In his view, the best-designed platforms support both caution and activity without pushing users into needless churn.
Disclaimer: This article is intended to inform and educate, not to recommend or endorse any financial product, investment or strategy. Please consider your own financial circumstances and seek professional advice where appropriate before making financial decisions.
