Gujarat-based Arvind Ltd is capitalising on a record-high denim demand by recruiting Japanese consultants, expanding design networks internationally, and exploring lease-based capacity expansion to meet ongoing growth in the global denim market.
Arvind Ltd is moving to capture a sharp upswing in denim demand by bringing in Japanese consultants and designers while also looking for leased and other asset-light manufacturing options, as the Gujarat-based textile maker says its denim business is at a record high.
The company said denim fabric volumes climbed 34% from a year earlier to 17.5 million metres in the June quarter, the strongest level in 16 quarters. Arvind has said it expects demand to remain firm through the rest of the year, with vice-chairman Punit Lalbhai telling investors that the company does not see pressure on volumes before year-end.
With existing facilities already fully utilised, Arvind is considering ways to expand without relying only on fresh capital-heavy plants. That includes taking control of idle industrial assets in the market and operating them under lease arrangements, a model that would allow the company to add capacity faster if the current demand cycle continues.
The push is not limited to manufacturing. Arvind has been building out its design network, including hubs in the US and the UK, and says it is evaluating more locations in Europe. Company material says its textile and apparel business serves global and domestic brands through a diversified portfolio that includes denim, shirts, knits and essentials, while recent media releases highlight further international expansion in the UAE and London. Reuters also reported that larger Indian textile players are seeing rising interest in denim production, with Gokaldas Exports saying inquiries for Indian denim were increasing as the category gains momentum.
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